I haven't posted here in quite a while because of my wife's death on December 29th, 2008. It took months to come out of the fog after her death. As I emerged, my taking time off combined with the bad economy has forced me to a difficult decision, the decision to shut down the company and stop development.
I have to say this experience has made me re-valuate this life's priorities as I've spent 30 years working, breathing, writing about, and lecturing on emerging technologies.
I have been so blessed with success and good memories. Going through articles, awards, and memorabilia has brought back some really neat memories. The first issues of PC Magazine. The first and last issues of the PC Tech Journal, the TRS-80 I wrote and tested many programs on. The 80 Graphix board, the LNW Expansion interface all still intact and usable.
The manuals of the products I wrote or helped develop, the articles, letters of thanks, and manuscripts of the books I've written, and the marketing pieces that show an era gone by.
But life has a way of changing us and taking our focus to the places that need our attention. And losing a beloved spouse of 20 years forces us to reflect on the past and look closely at a map of the future. Sues death has been a reminder of how fragile and volatile our time here really is. But is has reminded me that she isn't gone at all because the love and life we shared the past 20 years have permanently embedded a part of her in me.
And so, as I pack away the memories of life to this point, and prepare to store those memories, a part of me feel anxious about the journey ahead, the adventures yet to be experienced, the new roads yet to be traveled, and love yet to be shared in this life.
So this isn't the end, it's simply a right turn in life as I have found myself at a crossroads. And while much has been left unfinished, little has really been left incomplete. The demand for my efforts have waned while I took care of a sick and dying wife. But as I return from the walk to heaven's gate escorting my wife arm-in-arm to her journey, I have come to realize the wealth of the experience has far exceeded the payment for my works.
In the end, the emerging technologies I have used and written about all these years were simply a distraction from my real life's work.
And so, as I put away the memories, and store one last time the works created, I smile as I turn and exit the doorway of this storeroom one last time. Nothing will ever take away the memories, the sense of accomplishments, the contributions, or the many letters of thanks I have received over a long career.
I thank all of you for the support I have received over the years and the good wishes expressed since Susan's death. I wish each and every one of you Godspeed in the future as your experiences will help you to your find your destiny as mine have.
A sincere thanks go to each and every one of you.
Sincerely,
Oliver H. Bailey
Wednesday, August 19, 2009
Tuesday, May 26, 2009
Cleaning House
Well it's been almost six months since my last post. It hasn't been easy. I spent the first three months keeping up local appearances, and trying to cope with the loss of my wife. I started returning to work in early April.
I never realized how much of my time was spent the past two years taking care of Sue. When I finally went out to the office, I had to clear a path to walk from one room to the next. A printer that broke down in May 2007, is still waiting to go to the shop for repairs.
So in the past couple weeks, I've begun cleaning the office so I can get back to work. It never dawned on me how much time has transpired since I first started working on Radio Shack software back in 1980. I've found so many memories of my lifelong passion lying around.
Here are just a few items:
The first three issues of PC Magazine with an address label to me on the front. Does anyone remember the Boca Diaries?
The first and last issues of PC Tech Journal. I outlived that publication in the industry too.
A letter of thanks from a sales rep we had at Howard W. Sams. His name was Don Henry and he worked for a company called Select Sales in Minneapolis. He later co-founded a company called Digiboard, now known as Digi-International
My First Radio Shack TRS-80, Model I and two expansion interfaces. One is an LNW Expansion Interface Kit. Does anyone remember the Stringy Floppy?
A series of articles that I wrote for Midnight Engineering magazine back in the early 1990's
The promotional video tape from Keycom Electronic Publishing. Do you remember Prodigy and AOL? Keycom was the first to go public and the first to close down
The promotional video I appeared in for Microsoft when Windows NT was introduced.
The article in Var Business I wrote opposite Jim Alchin on Windows NT 3 security needs.
The article on the Chicago Bar Code roundtable in 1989 on bar code standards.
My copy of Priming the Pump, the story of how the TRS-80 paved the way for the IBM PC. I contributed several memories to the book and have found it a very interesting read. It's available from www.seekerbooks.com and it is well worth the price. You may be surprised to find out how much of today's PC actually was developed back in those days for the Radio Shack, Apple, or Commodore computers.
It has been a long and accomplished period of time. I co-founded MAC, the Michiana Amateur Compute Society in 1981 with Dennis Daigle and Tom Reynolds. MACS is still going strong in 2009 and still meets monthly in Michigan City, Indiana, the same town it was founded in. 28 years is a long time.
And life isn't so much defined by what we accomplish but rather by what we survive. The best is yet to come from me. I'm regrouping, working on new books, new technologies, new fields of interest, and with a new view on life. And even though the losses have been many; one of beloved dogs in February 2008, my Wife in December 2008, and 14 days later another of our dogs had to be put to sleep, I find a renewed interest in life and people.
New PSoC Works
Are you ready for my first PSoC Designer Tutorial? It will be out in the next month to kick-off the newest addendum to the PSoC book and the SoCSicle distributiion by Saelig. That's right, Saelig already has the Embedded Systems Desktop Integration in stock and will have the books and ImageCraft compiler bundles late this week. The final CD's and SoCSicle boards will be in stock by the end of next week.
How about a new chapter on building a thermostat using PSoC? That will be an addendum CD for the Embedded Systems book and will be released in July,, also available from Saelig.
I never realized how much of my time was spent the past two years taking care of Sue. When I finally went out to the office, I had to clear a path to walk from one room to the next. A printer that broke down in May 2007, is still waiting to go to the shop for repairs.
So in the past couple weeks, I've begun cleaning the office so I can get back to work. It never dawned on me how much time has transpired since I first started working on Radio Shack software back in 1980. I've found so many memories of my lifelong passion lying around.
Here are just a few items:
The first three issues of PC Magazine with an address label to me on the front. Does anyone remember the Boca Diaries?
The first and last issues of PC Tech Journal. I outlived that publication in the industry too.
A letter of thanks from a sales rep we had at Howard W. Sams. His name was Don Henry and he worked for a company called Select Sales in Minneapolis. He later co-founded a company called Digiboard, now known as Digi-International
My First Radio Shack TRS-80, Model I and two expansion interfaces. One is an LNW Expansion Interface Kit. Does anyone remember the Stringy Floppy?
A series of articles that I wrote for Midnight Engineering magazine back in the early 1990's
The promotional video tape from Keycom Electronic Publishing. Do you remember Prodigy and AOL? Keycom was the first to go public and the first to close down
The promotional video I appeared in for Microsoft when Windows NT was introduced.
The article in Var Business I wrote opposite Jim Alchin on Windows NT 3 security needs.
The article on the Chicago Bar Code roundtable in 1989 on bar code standards.
My copy of Priming the Pump, the story of how the TRS-80 paved the way for the IBM PC. I contributed several memories to the book and have found it a very interesting read. It's available from www.seekerbooks.com and it is well worth the price. You may be surprised to find out how much of today's PC actually was developed back in those days for the Radio Shack, Apple, or Commodore computers.
It has been a long and accomplished period of time. I co-founded MAC, the Michiana Amateur Compute Society in 1981 with Dennis Daigle and Tom Reynolds. MACS is still going strong in 2009 and still meets monthly in Michigan City, Indiana, the same town it was founded in. 28 years is a long time.
And life isn't so much defined by what we accomplish but rather by what we survive. The best is yet to come from me. I'm regrouping, working on new books, new technologies, new fields of interest, and with a new view on life. And even though the losses have been many; one of beloved dogs in February 2008, my Wife in December 2008, and 14 days later another of our dogs had to be put to sleep, I find a renewed interest in life and people.
New PSoC Works
Are you ready for my first PSoC Designer Tutorial? It will be out in the next month to kick-off the newest addendum to the PSoC book and the SoCSicle distributiion by Saelig. That's right, Saelig already has the Embedded Systems Desktop Integration in stock and will have the books and ImageCraft compiler bundles late this week. The final CD's and SoCSicle boards will be in stock by the end of next week.
How about a new chapter on building a thermostat using PSoC? That will be an addendum CD for the Embedded Systems book and will be released in July,, also available from Saelig.
Sunday, March 1, 2009
Returning from Loss
Hello Everyone. I've been silent the past few months because my wife Sue, passed away of multiple myeloma, bone marrow cancer on December 29th 2008. She was ill for two years and had been in remission until last summer. As her health declined rapidly I was at her side almost full time.
Sue was a great lady and a very intelligent person. We were soul mates and enjoyed our live together. Even after her diagnosis in early 2007 we spent some of the best quality time together during her illness.
There is no loss greater than that of a spouse. Nothing ever prepares you for that loss and after a loss like that we look closely at our life to see if we are taking care of the important business.
And that is exactly what I am doing, looking at the places I've been and where I seem to be going to determine if I am doing the right things in life.
I feel like Tom Hanks in the final scene of Cast Away, sitting in the middle of an intersection trying to figure out which direction to travel.
Each day life comes a little closer to being in focus. My existing works will be available soon through distribution and I will make that announcement here once the inventory is at the distributors.
As I look at the current commitments, I am determining if I want to continue educating on new technologies or if I want to stick with training and writing related to embedded communications. Writing about new technologies is time consuming and companies who make many of these products are not easy to deal with. There has to be enough revenue in these project to pay my time and in many cases there simply isn't enough revenue to justify the investment without manufacturers support.
Over the next few months I will make decisions about my future directions, projects, and efforts.
For now, I hope to enjoy some fruits of my labor in the mixed signal processor arena. Time will tell what new and exciting journeys life will take me on.
Oliver
Sue was a great lady and a very intelligent person. We were soul mates and enjoyed our live together. Even after her diagnosis in early 2007 we spent some of the best quality time together during her illness.
There is no loss greater than that of a spouse. Nothing ever prepares you for that loss and after a loss like that we look closely at our life to see if we are taking care of the important business.
And that is exactly what I am doing, looking at the places I've been and where I seem to be going to determine if I am doing the right things in life.
I feel like Tom Hanks in the final scene of Cast Away, sitting in the middle of an intersection trying to figure out which direction to travel.
Each day life comes a little closer to being in focus. My existing works will be available soon through distribution and I will make that announcement here once the inventory is at the distributors.
As I look at the current commitments, I am determining if I want to continue educating on new technologies or if I want to stick with training and writing related to embedded communications. Writing about new technologies is time consuming and companies who make many of these products are not easy to deal with. There has to be enough revenue in these project to pay my time and in many cases there simply isn't enough revenue to justify the investment without manufacturers support.
Over the next few months I will make decisions about my future directions, projects, and efforts.
For now, I hope to enjoy some fruits of my labor in the mixed signal processor arena. Time will tell what new and exciting journeys life will take me on.
Oliver
Wednesday, October 22, 2008
Cypress Stock Value
It's been a very long month. In early August my wife and I were informed that her cancer was back. She has since spent almost five weeks in the hospital. She is now home but she is very weak and requires constant care.
For those of you who have been following my blog, you may be aware that Sunpower was spun off as a separate company on September 17th, 2008. That day the stock market took a big dive. Cypress stock was in the $30 range prior to separating from Sunpower. While I haven't checked in the past couple of days, Sunpower stock was near $45 the beginning of this week while Cypress stock was around $4. No that isn't a typo, Cypress stock is now worth 10-20% of it's value before the Sunpower spin off.
Some people at Cypress are once again accusing the world of mistreating the company and grossly undervaluing Cypress as a company. For those of you who have your 401K or IRA in Janus or the other investment company who owns the controlling share of Cypress, you may want to ask why they are investing in a company with such little value. While Cypress may be a steal once it hits the penny stock market, it currently should be considered a very risky investment.
Cypress needs a good housecleaning starting with the founder and his executive staff. Being a smart scientist doesn't make you a good businessman and choosing people because of their personality or tenure is no substitute for experience. The leadership of Cypress (and any other company for that matter) need to be at the helm to steer the company in the right direction, make necessary course adjustments to remain on course, and to have the fortitude to make staff changes when needed. Sitting in a closet with an Owji board to make executive decisions is the fastest way to the bottom. No one should ever be above their customers, employees, or partners when it comes to resolving problems. As demonstrated in my prior posting, buying a single case of books, valued at 2K required intervention by the founder of the company.
In my case, as I'm sure in many others, the executive staff always hands people off to a level of the company that insures incompetence and there seems to be a clear cut path to make that happen time and again. No company is better than the word of it's employees. When an employee makes a commitment to deliver a check, a given amount, a driver, allowing booth space for partners, etc., and repeatedly that word is broken over and over again, eventually the company suffers as no longer being credible. When Chris Seams apologized to me the first time, I wiped the slate clean and allowed the relationship to start from scratch. It only took a fraction of the time for the relationship to once again reach a point where Cypress again had no credibility. And when the end finally came, Chris Seams sent me an email stating we should only focus on things we can change and not those we can't. He was of course making reference to my wife's cancer.
In all honesty Chris, I will always continue to change those things that need change, even when I know I can't change them. That is the only way we keep a situation in check and prevent it from becoming worse. Maybe you, TJ, and Babak could learn something from trying to enact change. And change isn't enacted by treating people with disrespect or screaming at them. If someone has to be screamed at or demoralized you don't have the right people, the right management, or both. You need to enact change by example, by rolling up the sleeves and showing people what change is about, by jumping in to mentor those who need direction, applauding those who exceed, and by gently nudging those who need additional help. No I can't change the fact that my wife has cancer, and in the end I can't change the outcome of the disease. But I can do my best to see that every moment between now and then counts, to spend time, to celebrate memories, and to make certain that in the end there will be no regrets, no requests to start over because it wasn't good, and nothing left to be assumed or unsaid.
That's called courage, something you and your executive associates should look up in the dictionary but only after you look up and understand honesty, ethics, ethical, commitment, and leadership; only then will you and your associates be ready to understand the word courage.
You really should have gone to ask Shamik where that agreement was. My guess is that it never left his desk. And why I was never told that he didn't work for Babak, well that will always remain a mystery. Why that agreement wasn't just sent to Babak so he could provide it to legal certainly made sense given the way the relationship had already failed several times. But that would have made good sense, something that few people at Cypress seem to demonstrate.
Oh well, it's all water under the bridge at this point. Sadly though, I think people are much smarter than Cypress have given them credit for. After all, Cypress stock is worth slightly more than the stock of Timelines Industries, although Timelines doesn't have near the number of shares. But I must admit that it does feel good to see that people realize the "true" value of Cypress. Maybe there is still hope for change if it doesn't take too long to be enacted.
For those of you who have been following my blog, you may be aware that Sunpower was spun off as a separate company on September 17th, 2008. That day the stock market took a big dive. Cypress stock was in the $30 range prior to separating from Sunpower. While I haven't checked in the past couple of days, Sunpower stock was near $45 the beginning of this week while Cypress stock was around $4. No that isn't a typo, Cypress stock is now worth 10-20% of it's value before the Sunpower spin off.
Some people at Cypress are once again accusing the world of mistreating the company and grossly undervaluing Cypress as a company. For those of you who have your 401K or IRA in Janus or the other investment company who owns the controlling share of Cypress, you may want to ask why they are investing in a company with such little value. While Cypress may be a steal once it hits the penny stock market, it currently should be considered a very risky investment.
Cypress needs a good housecleaning starting with the founder and his executive staff. Being a smart scientist doesn't make you a good businessman and choosing people because of their personality or tenure is no substitute for experience. The leadership of Cypress (and any other company for that matter) need to be at the helm to steer the company in the right direction, make necessary course adjustments to remain on course, and to have the fortitude to make staff changes when needed. Sitting in a closet with an Owji board to make executive decisions is the fastest way to the bottom. No one should ever be above their customers, employees, or partners when it comes to resolving problems. As demonstrated in my prior posting, buying a single case of books, valued at 2K required intervention by the founder of the company.
In my case, as I'm sure in many others, the executive staff always hands people off to a level of the company that insures incompetence and there seems to be a clear cut path to make that happen time and again. No company is better than the word of it's employees. When an employee makes a commitment to deliver a check, a given amount, a driver, allowing booth space for partners, etc., and repeatedly that word is broken over and over again, eventually the company suffers as no longer being credible. When Chris Seams apologized to me the first time, I wiped the slate clean and allowed the relationship to start from scratch. It only took a fraction of the time for the relationship to once again reach a point where Cypress again had no credibility. And when the end finally came, Chris Seams sent me an email stating we should only focus on things we can change and not those we can't. He was of course making reference to my wife's cancer.
In all honesty Chris, I will always continue to change those things that need change, even when I know I can't change them. That is the only way we keep a situation in check and prevent it from becoming worse. Maybe you, TJ, and Babak could learn something from trying to enact change. And change isn't enacted by treating people with disrespect or screaming at them. If someone has to be screamed at or demoralized you don't have the right people, the right management, or both. You need to enact change by example, by rolling up the sleeves and showing people what change is about, by jumping in to mentor those who need direction, applauding those who exceed, and by gently nudging those who need additional help. No I can't change the fact that my wife has cancer, and in the end I can't change the outcome of the disease. But I can do my best to see that every moment between now and then counts, to spend time, to celebrate memories, and to make certain that in the end there will be no regrets, no requests to start over because it wasn't good, and nothing left to be assumed or unsaid.
That's called courage, something you and your executive associates should look up in the dictionary but only after you look up and understand honesty, ethics, ethical, commitment, and leadership; only then will you and your associates be ready to understand the word courage.
You really should have gone to ask Shamik where that agreement was. My guess is that it never left his desk. And why I was never told that he didn't work for Babak, well that will always remain a mystery. Why that agreement wasn't just sent to Babak so he could provide it to legal certainly made sense given the way the relationship had already failed several times. But that would have made good sense, something that few people at Cypress seem to demonstrate.
Oh well, it's all water under the bridge at this point. Sadly though, I think people are much smarter than Cypress have given them credit for. After all, Cypress stock is worth slightly more than the stock of Timelines Industries, although Timelines doesn't have near the number of shares. But I must admit that it does feel good to see that people realize the "true" value of Cypress. Maybe there is still hope for change if it doesn't take too long to be enacted.
Monday, September 29, 2008
Email from TJ Rodgers
Below the dotted line are the emails starting with the last one and showing the earlier emails. Shane Vincent is/was a clerk who decided to overide the decision of an Executive Vice President who had already decided to sell the book in the Cypress store. The emails were very lengthly and I chose to offer only the final three. The one at the bottom is the email from the clerk who informed me that a book commisioned by Cypress would not qualify to be sold by Cypress.
The email above that one is my response to his decision. A lot transpired between Cypress and I prior to my email as the relationship was constantly frustrating. It has always been impossible to make headway with Cypress because of ongoing staff changes. There is no corpoate or departmental strategy so eveyt ime a new person takes over, any agreement in process has to start over again from scratch. It is very time consuming and costly to start over all the time.
After TJ Rodgers got involved, I had a number of lower level people tell me they would not work with me because I “had a personal relationship with TJ”. Babak Hedeyati told me on the phone that lower level people did not want to work with me or outsource any of the training or other technical marketing pieces.
This is not unique to Cypress as many of the bigger companies are trying to do it all. When we try to be everything to everyone, we are not usually successful at being anything to anyone. You have to have partner programs that are mutually beneficial. You have to be honest in your communications, committed to keep your word, and make up when you fail to keep your commitments.
Cypress employees rarely keep their commitments, offer little or nothing that is mutually beneficial in partnering, and never make for times when they don’t keep their word. One eample that hasn’t affected just me is payments for white papers and technical marketing pieces. I received an email from one of their people on how much I would be paid for a white paper. When the payment came (months after publishing) it was $1000 less then originally promised. This individual never made up for that loos and shrugged off the companies lack of commitment.
When the fouder and CEO makes a statement like the one below, it really tells a story of how far out of control a compnay can get. When I was in executive management for other companies, I not delegated, but I followed up to make sure things stayed on track. In fact, that was a part of my job description. By doing good follow at the executive level, people come to know what is expected of them, how to act, and they gain the confidence in making the decisions related to their jobs. They become a vital part of the team and it doesn’t matter how much or how little they are responsible for.
People have told me that TJ Rodgers is a screamer and let’s loose verbally on his people in meetings. I’ve never met or spoken personally to Mr. Rodgers, so I cannot comment from experience. If he does yell at this people,he either has the wrong people, wrong people skills, or wrong expectations. Yelling at people does not prepare them to deal with the day-to-day decisions of their job, it simply intimidates them into being fearful to make any decision.
If we don’t allow people to make mistakes and propely mentor them after they’ve made a mistake, they will be afriad to make a decision in the future. Screaming will not enstill confidence, it breeds contempt, disrespect, and fear. The three most deadly ingreidents in business management.
I have many more emails an views to share on this topic in the coming weeks and months. Fortunately, I have all the emails ever exchanged with Cypress, so this could actually become a good blog for learning how not to run a business.
I’ve lost a tremednous amount of money on PSoC simply becaused I believed in people who individually and in groups gave me their word. Sadly, I believed these people even when they didn’t follow up in wiritng. Its called the benefit of the doubt and it’s a courtesey I have always tried to extend to others. You see, I try to always treat others as I want to be treated and if we all did that, this type of situation would be very infrequent.
Wheneveer a situation arises that requires ending a business relationship, it is tragic. And when the relationship hurts customers and people who have been staunch supporters, it is even more tragic. Had Cypress emlpoyees done something to make up for all the losses and wasted time, this would have turned out much different. But their approach instead to behave as arrogant egotisical people who think they can simply bully and intimidate others into submission. They aren’t smart enough to know that not everyone is afraid of them and that some of us actually do have principals we live by.
And without principals, a sense of fairness, and a high degree of ethics and values, we have no giding light, as those are the very things that keep us from darkeness.
----------------------------------------------------------------------------------------------------------------
I saw a copy of your email on the book. We are apparently suffering from some sort of brain tumor. I’ll get it straightened out. I like the book. I’m half way through it.
Regards,
T.J. Rodgers
Oliver Bailey (Timelines) wrote:
Shane,
Forgive me, but I've been a business man for over 20 years. As a businessman, my first order of priority is customer accessibility to product. If a product isn't accessible, it isn't being sold. If it isn't being sold, it isn't getting exposure. If it isn't getting exposure, it isn't generating revenue. And, if it isn't generating revenue, it is only taking up valuable floor space.
What should be the first concern for both of our companies is customer accessibility. While the book may not be a Cypress product, it does cover a topic of importance and if it isn't getting exposure, then Cypress customers are not being served and your marketing department is simply not doing it's job!
Tony Murillo contacted me via email and asked if I would prefer a link or have the book in the store. It didn't matter to me then and it doesn't matter to me now. We have the capability to ship the book worldwide and have been doing fulfillment of retail sales since the book was released. Book sales don't have elaborate legal agreements so what ever legal works of art can be created within your legal department should remain within that department as I have not intention of a complicated agreement. In fact Cypress needs to modify their way of doing business from a commodity telecommunications manufacturer to a mixed-signal processor manufacturer because the relationships in this business are not that complicated, and stay pretty much to the KISS principals.
My main concern has been the fact that the book isn't accessible to Cypress customers at all right now. That pretty much defeats marketing PSoC Express because someone new to PSoC may not even know the book exists or is available and that is not good for either of us.
The book is not available at Amazon and it is not available in stores, it is only available at, plain and simple.
Who is Rajiv Nema? He has never spoken to me, never sent me an email, and I have never heard his name before and he is not in my address book.
I would not want Cypress to endorse my work. That makes no sense at all. Why would Cypress want to endorse a book from a noted author, 30 year industry veteran, and award winning product developer. That makes no sense at all. I think PSoC should remain as it is, a complete secret to general microcontroller user.
I understand that your product line does not want to sell the book as a Cypress product. I will remove the compliments of Cypress and Cypress logo from the upcoming CD's that were to be distributed to the World Tour attendees.
And I will be happy to put a message on www.psoctraining.com stating the book is not in any way affiliated with Cypress.
In fact this email is the topping on the cake.
Shamik, remove me from all CYPros programs effective immediately.
Jon, our next weekly telephone conversation will be our last.
Mr. Seams, we will fulfill our current obligation to Cypress and go our separate ways. This email is the final straw in this relationship. We will sell out the first run of SoCSicle boards and never build another PSoC based product. When you get control of your staff, call me!
Regards,
Oliver H. Bail;ey
Shane Vincent wrote:
Hi Oliver,
Thank you for your detailed perspective regarding our PSOC Seminars, PSOC products and overall Cypress issues.
You are correct, I did step into the role of Cypress Online Store Manager on Oct 1, 2007.
I have spent the last 2 weeks learning about our Online Store System, Business Process, Vendor Capabilities,
and developing a relationship with our Online Store Vendor (On-Fulfillment). It has been a very busy and hectic 2 weeks.
Your Book is the topic of many discussions within Cypress.
Contacting you, to discuss your Book, is Action Item #6 on my list of about 35 Open Action Items for this week.
I sincerely apologize for not contacting you sooner.
If all you are looking for is a link from our Cypress Website to your Book Site… that is a fairly simple process.
I can get the Link set up within a day.
After speaking with Rajiv Nema, I was under the impression that you wanted Cypress to offer your Book for Sale via our Cypress Online Store.
This type of transaction would fall into the category of either a Reseller’s Agreement, or a 3rd party Sale or Consigned Sale.
I have the impression that the Product Line does not want to engage in a Reseller’s Agreement.
In a 3rd Party Sale or Consigned Sale, you would maintain control of your Book inventory,
and Cypress Online Store would function as the Front End Order Capture and Billing System.
3rd Party Consigned Sale is a fairly new business model for Cypress, and as such, there are a number of issues which Cypress has to think through, before we can move forward. For example: Cypress would assume no liability (nor can we make any guarantee) regarding the Sales Volume for your Book. By hosting your book on our Web Site, we would only be providing a link to a known source of Literature regarding PSOC. By adding your Book to our Online Store, it may appear that Cypress is endorsing your Book. There are quality issues we need to consider. Customers would be ordering your PSOC book from the Cypress Store, but fulfilled by a non-Cypress Vendor. We also have to think about how this overall process will impact/affect our Customer’s Online Shopping Experience. Etc… These are all things which can be worked out, but which will require time.
Some items may require a review by a cross-functional team within Cypress.
The main concern is that the process we set up for you, must be replicated easily for other writers/vendors who want the same kind of treatment.
As I stated earlier, this is not a standard business model for Cypress. We have some cycles of learning to work through, and some basic questions we need to answer first, before we can decide if this is a Business Model we want to support. I personally think that supporting 3rd party tools and literature is a great idea. Cypress just needs to define a standard process for it.
A few options I have explored:
Having Cypress purchase your Book, and Sell it as our own Part Number.
The Product Line does not want to pursue this option.
Even though it is a well written book, It is not an “Official” Cypress product. It has not gone through the rigorous 10 to 20 Project Reviews that one of our Standard Products go through to ensure compliance to our Product Standards, Branding, or Messaging.
There are issues with managing inventory based on revisions, due to updates to the Book.
Entering into an official Reseller’s Agreement for Cypress to sell your Book.
The Product Line would prefer not to pursue this option.
There are Legal issues to work through for Reseller’s Agreements.
I have spoken with our Online Store Vendor – On-Fulfillment, to see if they can handle 3rd party or Consigned Sales.
Unfortunately, they do not have a standard process for handling these types of transactions.
The easiest solution they can offer is to provide a Link from the Cypress Online Store to your Book Website.
They can also set up links to Amazon, Ebay, etc…
This means that you would have to handle the Inventory Management, Order Capture, Billing, and Fulfillment of the Book Sales.
Another possibility would be for you to become an On-Fulfillment Client, and set up an Online Store for your Book.
They would then link your Book from the Cypress Online Store to your “Oliver Bailey Online Store”.
They key point is that all the Billing and Fulfillment would be processed out of your Online Store. Not the Cypress Online Store.
You would have to contact On-Fulfillment directly to negotiate a contract.
Moving Forward:
It sounds like you may have the capability to handle the Front End and Back End (Order Capture, Billing, and Fulfillment) of your Book Sales?
If so, then that changes the strategy and approach for implementing this Book Sale process.
I would definitely like the opportunity to discuss your desired Book Sale Process, and our options for moving forward.
You can reach me directly at (408) 943-2910, or via E-Mail
Or, if you want to send me your contact info (which I do not have), with a Date and Time that is good for you, I can contact you.
Regards,
Shane Vincent
MARCOM – Administrative Services Manager
Cypress Semiconductor
The email above that one is my response to his decision. A lot transpired between Cypress and I prior to my email as the relationship was constantly frustrating. It has always been impossible to make headway with Cypress because of ongoing staff changes. There is no corpoate or departmental strategy so eveyt ime a new person takes over, any agreement in process has to start over again from scratch. It is very time consuming and costly to start over all the time.
After TJ Rodgers got involved, I had a number of lower level people tell me they would not work with me because I “had a personal relationship with TJ”. Babak Hedeyati told me on the phone that lower level people did not want to work with me or outsource any of the training or other technical marketing pieces.
This is not unique to Cypress as many of the bigger companies are trying to do it all. When we try to be everything to everyone, we are not usually successful at being anything to anyone. You have to have partner programs that are mutually beneficial. You have to be honest in your communications, committed to keep your word, and make up when you fail to keep your commitments.
Cypress employees rarely keep their commitments, offer little or nothing that is mutually beneficial in partnering, and never make for times when they don’t keep their word. One eample that hasn’t affected just me is payments for white papers and technical marketing pieces. I received an email from one of their people on how much I would be paid for a white paper. When the payment came (months after publishing) it was $1000 less then originally promised. This individual never made up for that loos and shrugged off the companies lack of commitment.
When the fouder and CEO makes a statement like the one below, it really tells a story of how far out of control a compnay can get. When I was in executive management for other companies, I not delegated, but I followed up to make sure things stayed on track. In fact, that was a part of my job description. By doing good follow at the executive level, people come to know what is expected of them, how to act, and they gain the confidence in making the decisions related to their jobs. They become a vital part of the team and it doesn’t matter how much or how little they are responsible for.
People have told me that TJ Rodgers is a screamer and let’s loose verbally on his people in meetings. I’ve never met or spoken personally to Mr. Rodgers, so I cannot comment from experience. If he does yell at this people,he either has the wrong people, wrong people skills, or wrong expectations. Yelling at people does not prepare them to deal with the day-to-day decisions of their job, it simply intimidates them into being fearful to make any decision.
If we don’t allow people to make mistakes and propely mentor them after they’ve made a mistake, they will be afriad to make a decision in the future. Screaming will not enstill confidence, it breeds contempt, disrespect, and fear. The three most deadly ingreidents in business management.
I have many more emails an views to share on this topic in the coming weeks and months. Fortunately, I have all the emails ever exchanged with Cypress, so this could actually become a good blog for learning how not to run a business.
I’ve lost a tremednous amount of money on PSoC simply becaused I believed in people who individually and in groups gave me their word. Sadly, I believed these people even when they didn’t follow up in wiritng. Its called the benefit of the doubt and it’s a courtesey I have always tried to extend to others. You see, I try to always treat others as I want to be treated and if we all did that, this type of situation would be very infrequent.
Wheneveer a situation arises that requires ending a business relationship, it is tragic. And when the relationship hurts customers and people who have been staunch supporters, it is even more tragic. Had Cypress emlpoyees done something to make up for all the losses and wasted time, this would have turned out much different. But their approach instead to behave as arrogant egotisical people who think they can simply bully and intimidate others into submission. They aren’t smart enough to know that not everyone is afraid of them and that some of us actually do have principals we live by.
And without principals, a sense of fairness, and a high degree of ethics and values, we have no giding light, as those are the very things that keep us from darkeness.
----------------------------------------------------------------------------------------------------------------
I saw a copy of your email on the book. We are apparently suffering from some sort of brain tumor. I’ll get it straightened out. I like the book. I’m half way through it.
Regards,
T.J. Rodgers
Oliver Bailey (Timelines) wrote:
Shane,
Forgive me, but I've been a business man for over 20 years. As a businessman, my first order of priority is customer accessibility to product. If a product isn't accessible, it isn't being sold. If it isn't being sold, it isn't getting exposure. If it isn't getting exposure, it isn't generating revenue. And, if it isn't generating revenue, it is only taking up valuable floor space.
What should be the first concern for both of our companies is customer accessibility. While the book may not be a Cypress product, it does cover a topic of importance and if it isn't getting exposure, then Cypress customers are not being served and your marketing department is simply not doing it's job!
Tony Murillo contacted me via email and asked if I would prefer a link or have the book in the store. It didn't matter to me then and it doesn't matter to me now. We have the capability to ship the book worldwide and have been doing fulfillment of retail sales since the book was released. Book sales don't have elaborate legal agreements so what ever legal works of art can be created within your legal department should remain within that department as I have not intention of a complicated agreement. In fact Cypress needs to modify their way of doing business from a commodity telecommunications manufacturer to a mixed-signal processor manufacturer because the relationships in this business are not that complicated, and stay pretty much to the KISS principals.
My main concern has been the fact that the book isn't accessible to Cypress customers at all right now. That pretty much defeats marketing PSoC Express because someone new to PSoC may not even know the book exists or is available and that is not good for either of us.
The book is not available at Amazon and it is not available in stores, it is only available at, plain and simple.
Who is Rajiv Nema? He has never spoken to me, never sent me an email, and I have never heard his name before and he is not in my address book.
I would not want Cypress to endorse my work. That makes no sense at all. Why would Cypress want to endorse a book from a noted author, 30 year industry veteran, and award winning product developer. That makes no sense at all. I think PSoC should remain as it is, a complete secret to general microcontroller user.
I understand that your product line does not want to sell the book as a Cypress product. I will remove the compliments of Cypress and Cypress logo from the upcoming CD's that were to be distributed to the World Tour attendees.
And I will be happy to put a message on www.psoctraining.com stating the book is not in any way affiliated with Cypress.
In fact this email is the topping on the cake.
Shamik, remove me from all CYPros programs effective immediately.
Jon, our next weekly telephone conversation will be our last.
Mr. Seams, we will fulfill our current obligation to Cypress and go our separate ways. This email is the final straw in this relationship. We will sell out the first run of SoCSicle boards and never build another PSoC based product. When you get control of your staff, call me!
Regards,
Oliver H. Bail;ey
Shane Vincent wrote:
Hi Oliver,
Thank you for your detailed perspective regarding our PSOC Seminars, PSOC products and overall Cypress issues.
You are correct, I did step into the role of Cypress Online Store Manager on Oct 1, 2007.
I have spent the last 2 weeks learning about our Online Store System, Business Process, Vendor Capabilities,
and developing a relationship with our Online Store Vendor (On-Fulfillment). It has been a very busy and hectic 2 weeks.
Your Book is the topic of many discussions within Cypress.
Contacting you, to discuss your Book, is Action Item #6 on my list of about 35 Open Action Items for this week.
I sincerely apologize for not contacting you sooner.
If all you are looking for is a link from our Cypress Website to your Book Site… that is a fairly simple process.
I can get the Link set up within a day.
After speaking with Rajiv Nema, I was under the impression that you wanted Cypress to offer your Book for Sale via our Cypress Online Store.
This type of transaction would fall into the category of either a Reseller’s Agreement, or a 3rd party Sale or Consigned Sale.
I have the impression that the Product Line does not want to engage in a Reseller’s Agreement.
In a 3rd Party Sale or Consigned Sale, you would maintain control of your Book inventory,
and Cypress Online Store would function as the Front End Order Capture and Billing System.
3rd Party Consigned Sale is a fairly new business model for Cypress, and as such, there are a number of issues which Cypress has to think through, before we can move forward. For example: Cypress would assume no liability (nor can we make any guarantee) regarding the Sales Volume for your Book. By hosting your book on our Web Site, we would only be providing a link to a known source of Literature regarding PSOC. By adding your Book to our Online Store, it may appear that Cypress is endorsing your Book. There are quality issues we need to consider. Customers would be ordering your PSOC book from the Cypress Store, but fulfilled by a non-Cypress Vendor. We also have to think about how this overall process will impact/affect our Customer’s Online Shopping Experience. Etc… These are all things which can be worked out, but which will require time.
Some items may require a review by a cross-functional team within Cypress.
The main concern is that the process we set up for you, must be replicated easily for other writers/vendors who want the same kind of treatment.
As I stated earlier, this is not a standard business model for Cypress. We have some cycles of learning to work through, and some basic questions we need to answer first, before we can decide if this is a Business Model we want to support. I personally think that supporting 3rd party tools and literature is a great idea. Cypress just needs to define a standard process for it.
A few options I have explored:
Having Cypress purchase your Book, and Sell it as our own Part Number.
The Product Line does not want to pursue this option.
Even though it is a well written book, It is not an “Official” Cypress product. It has not gone through the rigorous 10 to 20 Project Reviews that one of our Standard Products go through to ensure compliance to our Product Standards, Branding, or Messaging.
There are issues with managing inventory based on revisions, due to updates to the Book.
Entering into an official Reseller’s Agreement for Cypress to sell your Book.
The Product Line would prefer not to pursue this option.
There are Legal issues to work through for Reseller’s Agreements.
I have spoken with our Online Store Vendor – On-Fulfillment, to see if they can handle 3rd party or Consigned Sales.
Unfortunately, they do not have a standard process for handling these types of transactions.
The easiest solution they can offer is to provide a Link from the Cypress Online Store to your Book Website.
They can also set up links to Amazon, Ebay, etc…
This means that you would have to handle the Inventory Management, Order Capture, Billing, and Fulfillment of the Book Sales.
Another possibility would be for you to become an On-Fulfillment Client, and set up an Online Store for your Book.
They would then link your Book from the Cypress Online Store to your “Oliver Bailey Online Store”.
They key point is that all the Billing and Fulfillment would be processed out of your Online Store. Not the Cypress Online Store.
You would have to contact On-Fulfillment directly to negotiate a contract.
Moving Forward:
It sounds like you may have the capability to handle the Front End and Back End (Order Capture, Billing, and Fulfillment) of your Book Sales?
If so, then that changes the strategy and approach for implementing this Book Sale process.
I would definitely like the opportunity to discuss your desired Book Sale Process, and our options for moving forward.
You can reach me directly at (408) 943-2910, or via E-Mail
Or, if you want to send me your contact info (which I do not have), with a Date and Time that is good for you, I can contact you.
Regards,
Shane Vincent
MARCOM – Administrative Services Manager
Cypress Semiconductor
Saturday, September 27, 2008
PSoC Designer 5.0
For those of you who are following my works, I've recently been updating my CD's to support PSoC Designer 5.0. It is truly sad that Cypress can't stop tinkering with their development tools. Each time a new release is introduced, it is riddled with bugs and functional problems. The PSoC Express 3 interface is now available as the "System View". And once again the tools is riddled with bugs that clearly indicate ineptitude in development and a lack of ability in testing.
The first major problem I encounters is the new feature that makes accessing a lookup table impossible after it has been initially set up. Oh the row information is still available but the columns disappear completely. You have to remove the table completely and add it all over again.
My next favorite is using opening left parenthesis is a status or priority encoder. Using the opening parenthesis chops off the first letter of the selected drop down list item.
My 12 year old niece can write better software than that. It looks like Cypress doesn't care about customers or quality. Maybe that's why they can't develop new products and have opted to acquire companies instead.
And when you get down to the bottom line, they don't like being told about the problems either; choosing to alienate those who offer honest, accurate, and candid input. I've received a lot of support from many of you both privately and publicly. I can say with certainty that I the full intent of disclosing the horrible business practices this firm has adopted. I assure you the emails I am about to post will tel the story and enlighten both those who has dealt with this company and those contemplating dealing with this company.
It recently was brought to my attention that the largest two investors are mutual fund companies. We've all seen in recent week how ethical and smart those firms are. How much influence do they exert over executive management at Cypress? Do they influence the ethics or decision making of the executive to consider profit over ethics? Do they promote profit at any expense to the customers and partners. Or do the executive staff members choose to turn their backs on ineptitude, incompetence, unethical, and discriminating, disgusting behavior on behalf of the employees?
Why doesn't the executive staff actually manage the company, issuing directives to fix situations and directives on employee behavior. Why are employees who single out women, students, and the elderly to insult them publicly in seminars not fired after the executives have been informed of this ill behavior?
Cypress is a prime example of the tail wagging the dog. Executives who are overpaid, ill-behaved in public, and allowed to sneak around by making themselves inaccessible to those they cheat. Executives that have to intervene in the purchase of a single case of books to offer in their web store. That's right folks the first posting of a Cypress email is from the founder, TJ Rodgers to me, stating he will fix a problem where an executive VP decision to stock the PSoC Express book was overturned by a clerk. The clerks seem to be running Cypress and the executive team just seems to sit around watching them.
And I was contacted a few days ago by my old friend, Jon Pearson. Jon appraently didn't get the memo that all contact is to gothrough Cypress legal. After their own lawyer couldn't get a legitimate invoice pushed through accounting, we had to put them on a prepayment basis. I have an outstanding PO for the Express 3 addendum CD's they have never paid. Jon said there was confusion about the invoice. I'll post the communications totheir legal department and their response to not getting an invoice paid they had promised to pay weeks beforehand.
It's hard to say what part of prepayment they don't understand. It's even harder to tell how their own lawyer can't seem to enforce agreed upon payments, terms, and conditions.
I also have emails from other Cypress employees committing to one price for goods and paying a lesser price. They don't seem to interpret numbers any better than english words.
And all of this will be posted her over the next couple weeks. I have thousands of emails including some from executives that state they can't enact change.
Why would any company want to hurt someone who has written three books on their products and tools? The reason is because they have no manners, sense of fairness, or respect for anyone outside the company.
Cypress employees need to stay away from me, they need to not talk about me, and they need to stop contacting me. I recently decided not to go to Arrowfest because there are a number of people that would not do well if they were to accost me. Rather than running the risk of having us both make the news, I decided to stay away. That sums up my thoughts about Cypress, their employees, and their business practices.
I invite TJ Rodgers, Chris Seams, and the latest yahoo, Babak Hedayati to come to Chicago and sit down with me. Babak, I have tapes of our conversations and witnesses who heard the conversations at my end. I suspect TJ Rodgers would be surprised to hear your offers and commitments. I'll bring everything, emails, and witnesses, and the media. And when we are finished, everyone will have a new imprssion of each of you and your business practices. Don't worry folks, these three people won't sit across the table from me. They only face off against nuns and those they can intimidate. Well boys, I'm not intimidated!! The facts are on my side and they are all about to be disclosed. So I hope the truth sets you three boys free, free to work somewhere else.
And don't send Jon Pearson or anyone else this directions again!
The first major problem I encounters is the new feature that makes accessing a lookup table impossible after it has been initially set up. Oh the row information is still available but the columns disappear completely. You have to remove the table completely and add it all over again.
My next favorite is using opening left parenthesis is a status or priority encoder. Using the opening parenthesis chops off the first letter of the selected drop down list item.
My 12 year old niece can write better software than that. It looks like Cypress doesn't care about customers or quality. Maybe that's why they can't develop new products and have opted to acquire companies instead.
And when you get down to the bottom line, they don't like being told about the problems either; choosing to alienate those who offer honest, accurate, and candid input. I've received a lot of support from many of you both privately and publicly. I can say with certainty that I the full intent of disclosing the horrible business practices this firm has adopted. I assure you the emails I am about to post will tel the story and enlighten both those who has dealt with this company and those contemplating dealing with this company.
It recently was brought to my attention that the largest two investors are mutual fund companies. We've all seen in recent week how ethical and smart those firms are. How much influence do they exert over executive management at Cypress? Do they influence the ethics or decision making of the executive to consider profit over ethics? Do they promote profit at any expense to the customers and partners. Or do the executive staff members choose to turn their backs on ineptitude, incompetence, unethical, and discriminating, disgusting behavior on behalf of the employees?
Why doesn't the executive staff actually manage the company, issuing directives to fix situations and directives on employee behavior. Why are employees who single out women, students, and the elderly to insult them publicly in seminars not fired after the executives have been informed of this ill behavior?
Cypress is a prime example of the tail wagging the dog. Executives who are overpaid, ill-behaved in public, and allowed to sneak around by making themselves inaccessible to those they cheat. Executives that have to intervene in the purchase of a single case of books to offer in their web store. That's right folks the first posting of a Cypress email is from the founder, TJ Rodgers to me, stating he will fix a problem where an executive VP decision to stock the PSoC Express book was overturned by a clerk. The clerks seem to be running Cypress and the executive team just seems to sit around watching them.
And I was contacted a few days ago by my old friend, Jon Pearson. Jon appraently didn't get the memo that all contact is to gothrough Cypress legal. After their own lawyer couldn't get a legitimate invoice pushed through accounting, we had to put them on a prepayment basis. I have an outstanding PO for the Express 3 addendum CD's they have never paid. Jon said there was confusion about the invoice. I'll post the communications totheir legal department and their response to not getting an invoice paid they had promised to pay weeks beforehand.
It's hard to say what part of prepayment they don't understand. It's even harder to tell how their own lawyer can't seem to enforce agreed upon payments, terms, and conditions.
I also have emails from other Cypress employees committing to one price for goods and paying a lesser price. They don't seem to interpret numbers any better than english words.
And all of this will be posted her over the next couple weeks. I have thousands of emails including some from executives that state they can't enact change.
Why would any company want to hurt someone who has written three books on their products and tools? The reason is because they have no manners, sense of fairness, or respect for anyone outside the company.
Cypress employees need to stay away from me, they need to not talk about me, and they need to stop contacting me. I recently decided not to go to Arrowfest because there are a number of people that would not do well if they were to accost me. Rather than running the risk of having us both make the news, I decided to stay away. That sums up my thoughts about Cypress, their employees, and their business practices.
I invite TJ Rodgers, Chris Seams, and the latest yahoo, Babak Hedayati to come to Chicago and sit down with me. Babak, I have tapes of our conversations and witnesses who heard the conversations at my end. I suspect TJ Rodgers would be surprised to hear your offers and commitments. I'll bring everything, emails, and witnesses, and the media. And when we are finished, everyone will have a new imprssion of each of you and your business practices. Don't worry folks, these three people won't sit across the table from me. They only face off against nuns and those they can intimidate. Well boys, I'm not intimidated!! The facts are on my side and they are all about to be disclosed. So I hope the truth sets you three boys free, free to work somewhere else.
And don't send Jon Pearson or anyone else this directions again!
Sunday, September 14, 2008
General Announcements
Well, its been awhile since I posted to any of my blogs. There are a number of reasons for that, and I'll explain the reasons in this posting. I should be able to post on a more regular basis going forward.
Some of you may be aware that my wife Susan, was diagnosed with multiple-myeloma in January of 2007. She underwent a self-hosted stem cell transplant in August of 2007 which usually puts the disease into remission for 5-8 years. Multiple-Myeloma is a plasma cancer which is found in the bone marrow. It floods the blood with calcium and causes the bones to dissolve. Sue lost almost 6 inches of height during the first 8 weeks of treatment from loss in her spine. Sue was recently hospitialized with pneumonia and we learned her cancer has returned. That was some very unexpected news.
I also attended a Propeller conference in Ohio a few weeks ago. I'll update the Propeller blog in the next day or two and you can find my comments about that meeting there.
The PSoC Express addendum is finished and has been shipping for almost a month. A chapter on capacitive sensing using proximity detection was sent out in the Circuit Cellar monthly email. The new content adds support for PSoC Express 3 / PSoC Designer 5 System Design Mode. It also adds information on how to use the monitor, and other new features in the product added since mid-2007.
The Imagecraft Compiler is now included with certain "bundles" that include the book and SoCSicle development board. Information and ordering will be added to the Timelines web site this week. The currently offerings are PSoC only but look for information on other bundles coming in the near future.
Saleig will be offering all of my books and products in the near future. An official announcement is only days away and there will be a lot more to come in the near future.
A new training DVD is about to go to duplication. The DVD is made to play on your TV DVD player and offer several hours of building complete projects with me, your host. I'm not going to talk specifics here but I promise you there is no place that covers the use of developing with PSoC like this. No topic, no stone, no technique is left untouched. And that includes the latest additions to PSoC Designer 5.0.
I'm going to reserve comment because I don't want to give away too much information.
Thats all for tonight. Take care.
Some of you may be aware that my wife Susan, was diagnosed with multiple-myeloma in January of 2007. She underwent a self-hosted stem cell transplant in August of 2007 which usually puts the disease into remission for 5-8 years. Multiple-Myeloma is a plasma cancer which is found in the bone marrow. It floods the blood with calcium and causes the bones to dissolve. Sue lost almost 6 inches of height during the first 8 weeks of treatment from loss in her spine. Sue was recently hospitialized with pneumonia and we learned her cancer has returned. That was some very unexpected news.
I also attended a Propeller conference in Ohio a few weeks ago. I'll update the Propeller blog in the next day or two and you can find my comments about that meeting there.
The PSoC Express addendum is finished and has been shipping for almost a month. A chapter on capacitive sensing using proximity detection was sent out in the Circuit Cellar monthly email. The new content adds support for PSoC Express 3 / PSoC Designer 5 System Design Mode. It also adds information on how to use the monitor, and other new features in the product added since mid-2007.
The Imagecraft Compiler is now included with certain "bundles" that include the book and SoCSicle development board. Information and ordering will be added to the Timelines web site this week. The currently offerings are PSoC only but look for information on other bundles coming in the near future.
Saleig will be offering all of my books and products in the near future. An official announcement is only days away and there will be a lot more to come in the near future.
A new training DVD is about to go to duplication. The DVD is made to play on your TV DVD player and offer several hours of building complete projects with me, your host. I'm not going to talk specifics here but I promise you there is no place that covers the use of developing with PSoC like this. No topic, no stone, no technique is left untouched. And that includes the latest additions to PSoC Designer 5.0.
I'm going to reserve comment because I don't want to give away too much information.
Thats all for tonight. Take care.
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